I've been fortunate to have had good managers and work environments where gender hasn't hampered my growth. We want to put our game into as many hands as possible.Īs a woman with a career in the gaming industry, do you recall any time when you felt your gender was a roadblock to your growth? Players are more experienced and educated in free-to-play games and can appreciate that lots of free-to-play games are simply really good games. Two, free-to-play game design has evolved over time to offer more value to a wider audience. Our younger players would have spent a large chunk of their childhood/teenage years with us. The Sims FreePlay has been around for more than 8 years. For them, free-to-play is the norm for games. One is simply time - we now have an entire generation of players who started their gaming journey on free-to-play games. Yes, players are more accepting of free-to-play games. With the many years of live service on The Sims FreePlay, we want to continue forging a path that's exciting for both our players and our dev team.ĭo you see a positive shift in the way consumers feel about free-to-play games as compared to, say, 10 years ago? Are mobile gamers more accepting of this style of gaming than in years past? It is to give a clear product direction and vision that gives the team freedom and opportunities to collaborate on a solid plan of getting there. We want to continue forging a path that's exciting for both our players and our dev team. What would you say is your most important task working as the product director for Sims FreePlay?

It just so happens that The Sims has always been one of my all-time favorite games so it's pretty cool that I get to work on such a special brand. Yes, I play games for leisure and social bonding, so I'd consider myself a gamer. My two brothers and I also hung out with our elder twin cousins who had a sweet LAN setup for Counter-Strike and other hit games of that era. and subsequently got upset when we wouldn't stop playing them. Yes, when my Dad got us our first PC, he also kept buying new games for us to try. Have you always been interested in games? Do you consider yourself a gamer? Also, the typical path for business school grads then was banking, but I wasn't too keen on that. This was around the time when the industry started to use data more and was innovating in new business models like free-to-play.

I was lucky enough to intern at Ubisoft where I discovered that my business skills could be applied to games in a variety of interesting ways.

With a Bachelor of Business Management, you moved into the gaming industry fairly early on in your career with Ubisoft Singapore.

The sims free play games